With the female underwear market overflowing with a massive range of underwear brands ranging from low cost and lower priced to designer and premium designer, the fight for market share is actually becoming harder and harder.
The womens underwear market including swimsuits and tights is worth over 2 billion pounds within the UK. With such a highly profitable market the number of womens lingerie brands who are using famous celebrity endorsements have seen an uplift. The most current female celebrities to put their face and bodies to womens lingerie brands include Mel B from singing group the Spice Girls, Jordan aka Katie Price and former Eternal singer Louise Redknapp.
The Spice Girl signed a lucrative with the well known brand Ultimo for a hefty half a million pounds. The stunning Mel B has been working out in the gym to show off her six pack in the press shots for the new range of ultimo underwear. Mel B follows in other well known celebrity footsteps. Another famous celebrity that modeled for a womens underwear company is the striking Louise RedKnapp, she modeled for Triumph. The growth in lingerie sales for the womens underwear brands using celebs to endorse their bras and knickers have worked. Browsing online for the best fitting bras has never been easier free returns.
A celeb endorsement will work well when the underwear company matches itself up with a famous person who has the same beliefs and values and is a good match to the product and the knicker and bra brands target market.