If you are a local business owner with a small advertising budget and you want to do something big to expand your business. So you run through in your mind of all the steps that a regular business do to try to promote their business,
First of course is newspaper advertising
Like we had said before the advertising budget is very low and if you have priced advertising in the newspaper lately you will quickly see that you are not going to be able to gain much exposure for any decent time period.
Second choice is to make the Flyers. The standard form of using flyers is to hire some local kids to put out flyers around your business’ area. Two major problems with the Flyer method is one, you are never sure if they are really being given out in a wide enough area to reach as many people as you can. And in addition to that some people just really get ticked off finding unsolicited advertisement stuck to their windshields or telephone holds in their neighborhood or bulletin boards in their stores.
Then of course there are always the Yellow Pages. The main drawbacks with yellow pages is the price and second is that when you make n add you are stuck with that for the rest of the year.
We will just skip to other commonly used methods for local business advertising such as business cards.
It is unfortunate that most local business owners overlook the common used form of media in the world, which also happens to be the most affordable media for marketing your local business. I am talking about the internet and online marketing.
Over 78% of people use the internet to search for products and services and purchase those products within range from their home.