Bimethyls


May 25, 2008

Website Development – An Engineering For The Commercial Purpose

Filed under: Uncategorized — admin @ 2:57 am

These days the Website Development has come out as a latest trend Engineering of the Information Technology World. A Web Developer is not merely a designer who puts the available information about a business organization in the web pages and arrange it in a particular format, rather he has to do the similar sort of work but with a larger prospect and wider vision to make the website a true Revenue Generator for the Particular Organization.

Website Development involves a lot of complex phases. The Different phases of Software Development Life Cycle is implemented in the Development of large websites ( Portals ) to successfully complete the project. The thorough implementation of the SDLC makes the website managable and scalable for the technical team.

The current websites are mostly run on a three tier architecture – Front End, Middle Tier and Back End.

The front end consists most of the designing work like the form designing or the user interface designing.

The most complicated and complex part is the middle tier where we need to implement all the business logics involved in the system. This Tier is to be carry out with perfection and expertise to make the whole system run smoothly and efficiently.

The Back End Tier consists the data storage part, where we implement the various security features regarding the data. The Database is implemented in this tier to make the website run in a dynamic environment.

Besides these technical factors, we need to thoroughly research the objective of the website and the target audience. Any successful website has the background of a wider vision to serve the people and the dedication of the development team members involved towards the cause. Above all the website needs to be made a Revenue Generator to survive in the market.

For more imformation Please Visit – http://www.dgstonline.com
Kundan Upadhyaya – Dev Genie Software Technologies.
URL – http://www.dgstonline.com
E-Mail – kundan@dgstonline.com

Writing Sales Letters That Work!

Filed under: Uncategorized — admin @ 2:54 am

If you do any kind of direct mail, sooner or later you’re going to have to write a sales letter. The point of a sales letter is to get people to read it and not toss it in the trash. You need to get their attention fast and get them to act. Your product has to sound appealing and your copy needs to be written to “sell”.

Your sales letter needs to stress the benefits of your product. If you don’t know what they are, spend some time writing them down. People generally act on their emotions, so your copy needs to play on emotions hard enough to force them to act. Start your letter with your product’s strongest benefit.

There are no hard and fast rules on the length of a sales letter. It can be 2, 4, 6, or more pages. Just make sure that every word you include is necessary; don’t be wordy just to increase the letter’s length.

After you present the benefits, you need to ask for the order. You’d be amazed at the number of writers who skip this simple step. Tell the potential client what to do — i.e., “call now” or “mail the card.” Give people directions and a good reason to act immediately. Phrases like “limited time offer,” “special price,” and “limited number available” can entice your buyers to act quickly.

Another tip that will help motivate potential clients is to offer them a free bonus. No matter what you sell, try to come up with a “free bonus” you can tack onto every order. People love getting something for nothing. Offering bonuses works, but make sure the bonus item is worthy. Don’t offer something that has no value. Try adding a free bonus item along with your next sales pitch and watch your sales increase.

Always offer an “unconditional money back guarantee.” A strong guarantee convinces a customer that they have nothing to lose by trying your product.

Use courier font in your letter and if possible scan or write a handwritten signature. Studies have shown that blue works best for the signature, while the rest of the letter should be in black. At the end of the letter make sure you add a P.S. line. Besides the headline, the P.S. is the next thing that grabs the viewer’s attention.

Some may just read the headline and the P.S. and just scan the rest of the letter, so you want to make them stand out. The P.S. should repeat your product’s strongest benefits. That’s right, I said “benefit,” not “feature.” If you don’t know the difference between benefits and features, you should. A benefit is what your product or service will do for the potential client. A feature of the product describes it — for example, “red” or “6 inches in height.” Remember this simple fact and you’ll do well in the “crazy” world of sales.

Now that your letter is complete, drop it in a #10 envelope and send it off. If you’ve done a good job and followed the advice above, those orders will start pouring in.

That, my friend, was the benefit of reading this article!